Quick answer: If your surveys look generic, your survey vendor probably doesn’t offer much in the way of branding, mobile design, or visual appeal. Solutions like SurveyLegend, on the other hand, provide 70+ themes, custom branding, white-labeling, and mobile-first design, which makes it easier for you to create surveys that are a reflection of your brand, rather than an online form from 2011.
Editor’s note: This article is a summary of publicly available product information and verified third-party user reviews. We did not test these platforms ourselves. Rankings and recommendations reflect our editorial assessment and are subjective.
A survey is often the first touchpoint someone has with your company. If it looks boring or uses different colours and fonts than your website, your audience might trust it less or even lose interest. Nielsen Norman Group research on visual design and usability finds that appearance affects how much users trust and engage with an interface, and consistent branding reinforces that trust.
Why do surveys look generic?
Many issues that cause surveys to feel unimpressive have common solutions:
- Default colours, fonts, and layouts.
- No company logo or brand visuals.
- Branding design limitations.
- Similar-looking templates used by other companies.
- Mobile responsiveness issues.
Lower-tier survey solutions might prioritize making data gathering easy over refinement features.
How to brand a survey
A well-designed, custom survey should look like an extension of your website or solution.
Use these insights:
|
Element |
Why it matters |
|
Add a logo |
Reaffirm brand awareness. |
|
Use your brand colours |
Alignment across touchpoints. |
|
Choose easy-to-read fonts |
Good for the user experience. |
|
Only use background images purposefully |
Adds flair without distracting the user. |
|
Make sure it’s mobile responsive |
Most users take surveys via a phone. |
|
Remove third-party branding (if possible) |
You want to keep the experience seamless. |
Where SurveyLegend can help
SurveyLegend is an online survey platform for people and businesses of all sizes that makes beautiful, on-brand, mobile-first surveys without coding or design skills. Its builder includes 70+ professionally designed themes plus custom colours, fonts, background images, logos, image and video question types (picture-rating), and white-label options on paid plans, and surveys can be embedded with the WordPress and Joomla plugins. Whether it’s a rating scale or white labeling, right out of the box, you can have a beautiful-looking survey in minutes. Your survey looks great on all devices and platforms. SurveyLegend offers plenty in mobile design. Overall design capabilities are supplemented by survey logic, too. You can set up complex logic rules, so users only see questions that are applicable to them. This not only improves user comfort but can also help users feel more engaged and visually rewarded.
A professional look also builds trust: white-label surveys and consistent branding reassure respondents that they are dealing with a credible company. Users can create white-label surveys and forms, which is a clean way to give your survey-takers a feeling of confidence in your surveys. The device-compatible templates help keep respondents engaged across phones, tablets, and desktops. SurveyLegend holds a 4.4/5 rating from 562 reviews on G2 and is used by teams at L’Oréal, Harvard, PayPal, Adobe, and Sony.
There are a few downsides, though. Although you can create themes and, in some sense, have the platform be as attractive as you like, some branding and professional elements are only available on paid plans. It’s also worth mentioning that SurveyLegend does not have an offline feature for form submission, so while it looks good, if internet connectivity is an issue, you may be better off looking elsewhere.
Other survey platforms
Several other tools provide branding options, but they are each slightly different:
- SurveyMonkey – Upload a logo, themes, and custom branding, only on more expensive plans.
- SurveySparrow – Conversational surveys with flexible branding capabilities.
- Typeform – Beautiful one-question-per-page surveys with customisation options.
- QuestionPro – White-label, custom branding, and enterprise options.
- SurveyPlanet – Slightly less powerful brand control than enterprise-oriented platforms.
Every platform will allow for branding of some kind, but the scope of control and presence on different pricing plans will differ.
FAQ
How to brand a survey?
First, add your logo, then choose brand colours and typography. Select a template that fits your brand, and, where possible, remove overt references to the survey platform so it matches your brand colours.
How to put a logo on a survey?
Most modern platforms offer the option to upload your logo somewhere within their theme or branding settings. Depending on your pricing package, the option may not be available.
What is the definition of custom survey design?
Custom survey design is tweaking the way a survey displays beyond the original template. This can include colours, typography, backgrounds, layout, logos, and removing survey platform branding to create a white-label version that belongs to your brand.