Want a marketing plan that works?
Whether you run a business or your personal brand, you want your website to rank higher, convert more visitors and generate more leads and organic sales.
It should come as no surprise that more visibility online directly translates to success for your marketing.
But here’s the problem:
The majority of business owners completely ignore one crucial thing. Every successful marketing plan starts with one essential detail. It’s a marketing infrastructure.
Yep, we’re talking about WordPress hosting.
It’s the foundation of everything you build on top of. And without a sturdy infrastructure, the rest of your marketing plan won’t work as well as it should.
In this ultimate guide, we break down exactly how to put together a business marketing plan with WordPress hosting.
What You Will Learn
- Why WordPress Hosting Matters For Marketing
- Building Your Marketing Foundation
- Speed And Performance Strategies
- Converting Traffic Into Customers
Why WordPress Hosting Matters For Marketing
WordPress is king. By the numbers, W3Techs revealed that over 43% of all the websites in the world are powered by WordPress. Almost half.
So why should WordPress matter for your business’s marketing?
Simple…
WordPress is the most flexible and powerful content management system out there. And it’s flexibility allows it to power pretty much any marketing campaign or asset.
What’s more is that at the heart of every high performing WordPress site is reliable hosting. Good WordPress hosting is like a strong foundation. And if the foundation is shaky, everything else you build crumbles.
Think of your website as a storefront. It’s hosting as the building it’s built in. You don’t expect a store on quicksand, do you?
Businesses that invest in solid hosting solutions for WordPress are always ahead of the game.
The speed, uptime and security their visitors demand, are delivered time and time again.
Simple. But pretty important, right?
Building Your Marketing Foundation
A great business marketing plan starts with a strategy.
But no amount of clever marketing strategy can matter if your website can’t support it.
Here’s what every WordPress marketing foundation needs:
Reliable Uptime
Marketing is all about traffic. Pushing people to your website non-stop. But what happens if your website goes down in the middle of a big campaign push? Lost leads and lost revenue.
Quality WordPress hosting means your website can handle this demand for uptime.
Scalability
Marketing success is a traffic spike. You need hosting that can grow with your demand.
Security Features
No one wants to do business with a sketchy website. Security is top of mind for consumers. SSL, malware scanning, regular backups. These aren’t optional for business owners. Your WordPress hosting should provide these by default.
Speed And Performance Strategies
This is the point in most business marketing plans that fail…
Site speed equals $$$$. A study done by Portent revealed that websites which load in one second, have conversion rates that were 3 times higher than sites loading in five seconds.
Holy performance, Batman.
Slow sites can kill your marketing ROI. All of that hard work and money put into paid advertising and content marketing, could be completely wasted if visitors bounce before your website even loads.
So how do you optimise your WordPress site for speed?
Choose Optimised Hosting
WordPress hosting isn’t all created equal. Go for providers that specialise in WordPress performance. Optimised server configurations. SSD storage. Server level caching. The works.
Minimise Plugin Bloat
Plugins are great. But each one you add weighs down your site. Audit your plugins regularly and get rid of the fluff. Only use what actually supports your marketing objectives.
Optimise Images
Large image files slow down loading times. Use image compression tools before uploading. Use modern image formats that load quickly like WebP.
Use A Content Delivery Network (CDN)
CDNs distribute your content across multiple servers around the world. This means faster access times for visitors. No matter where they are. Most good WordPress hosting plans include CDN.
Converting Traffic Into Customers
Driving traffic to your site is only half the battle.
Your WordPress website needs to convert that traffic into paying customers.
Here’s the thing…
Marketing without conversion optimisation is pointless. Filling a bucket full of holes.
You could spend all day marketing traffic to your site. But if visitors can’t find where to go on your website, they leave. The buck stops with your website.
These are just some conversion optimisation tips:
Clear Calls To Action
Guide visitors where you want them to go. Make your CTA’s prominent on every page. Clear buttons to take action.
Mobile Responsiveness
Mobile accounts for more than half of all web traffic. If your WordPress theme isn’t mobile responsive, you’re losing sales. Regularly test your site on different devices.
Fast Checkout Process
Ecommerce sites. Every extra step in the checkout process increases abandonment. Simplify as much as possible. Quality WordPress hosting allows for near instantaneous checkout page loading.
Trust Signals
Trust badges, reviews, testimonials. All these are important and build confidence. Display these on your site. Customers need to feel safe.
Content Marketing Integration
WordPress is a blogging platform at its heart.
The WordPress CMS is made for publishing content. Everything you need for content marketing is built right in.
Blog posts, guides, resources, everything. This means organic search traffic from content marketing.
The only thing most business owners miss…
Content marketing only works when your site performs. Slow loading blog posts? Abandoned. Unreliable hosting? Disappearing when search engines crawl it.
Pair your content marketing strategy with these WordPress hosting considerations:
- Enough storage for media rich content
- High database performance
- Automatic backups
Measuring Marketing Success
Of course, a business marketing plan isn’t complete without measurement and tracking.
WordPress integrates beautifully with analytics tools that make tracking performance simple.
Track:
- Traffic sources and volume
- Conversion rates per channel
- Page load times and performance
- User behaviour and engagement
Your WordPress hosting dashboard often provides server level insights too. Use this to help you pinpoint areas that need optimisation before it can affect your marketing.
Wrapping Things Up
Creating a winning business marketing plan with WordPress hosting is not difficult.
It simply requires attention to the small things. The details that matter most. The things that most other business owners completely ignore.
Kick off with strong WordPress hosting that will give you the platform you need. Then build everything else on top of that.
Here’s a quick recap:
- Reliable WordPress hosting is the foundation of marketing success
- Website speed directly correlates to conversions
- Mobile is table stakes
- Content marketing requires reliable infrastructure
- Measure everything. Optimise.
The best performing businesses online understand this symbiotic relationship between WordPress hosting and marketing. They don’t treat their hosting as an afterthought.
Take a good hard look at your current WordPress hosting. Really evaluate whether it’s giving you everything you need for your marketing to succeed.
If not, then upgrading your hosting could be the best ROI investment your business makes all year.
Your marketing plan is only as good as the platform it’s built on. Build it well.