The Power Behind Scent Marketing: How Perfume Brands Are Winning Over The Working Woman
Perfume is an identity, a testament to who you are, and an extension of one’s personality. For the working woman, the choice of scent is about more than just smelling good; it’s about appearing confident, competent, and, most of all, put together. Perfume brands like Dossier are catching on to the idea that the working […]
The Power Behind Scent Marketing: How Perfume Brands Are Winning Over The Working Woman Read More »