These days, many people are looking to build their own businesses as they aim to achieve financial freedom through doing something they love. However, business owners really need to get their marketing right, particularly when utilizing highly beneficial modern-day tools like social media. It isn’t always easy, though.
While almost everyone is online these days, businesses shouldn’t share viral videos that aren’t related to their area or post the type of inspirational mothering quotes people share on WhatsApp with their friends. In fact, the content your business posts can really make or break it. As such, you need to ensure you’re doing things properly and showcasing your organization in the best way possible through the right social media platforms for your brand.
For instance, if you’re a solicitor looking to find more clients, then TikTok probably isn’t ideal. Likewise, many online casino gaming sites prefer options like YouTube to attract potential players, with trailers and reviews shared on the video-sharing platform. Of course, there are also some companies that use multiple social media platforms.
So, in order to help you establish the most suitable social media platforms for your business, below we highlight the main options and what they’re best for.
Instagram is ideal for influencer collaboration
Instagram comes with a range of notable plus points, but teaming up with some respected influencers in your area is worth looking into. Alongside the promotional campaigns you can come up with using some recognizable faces to front them, Instagram is also the perfect platform to share any eye-catching visuals, viral videos, and engaging reels. Options like Instagram Shopping might also be worth exploring for your business. Typically, the types of businesses that rely on Instagram tend to focus on lifestyle, fashion, food, fitness, and beauty.
Facebook is perfect for local businesses
Facebook isn’t as popular as it used to be. However, there are some notable benefits associated with it when it comes to promoting a business to a local population of people. Despite the increased competition out there, Facebook still manages to have around 2.9 billion monthly users, many of whom endorse company pages and shop through the platform. For targeted ads, Facebook is particularly popular. Likewise, once you’ve set up your company page, you can build a community and sell any physical products.
X is great for quick updates
Alongside its misinformation and viral posts, X, formerly known as Twitter, is also known for its quick updates. For businesses, it’s the perfect platform to deal with any customer inquiries or share any news. From tech giants to ambitious startups, X is worth looking into.
TikTok is used by young people
While TikTok is also used by older people out there, it’s predominantly the go-to social media platform for youngsters. If you want to reach younger audiences, then getting your business established on TikTok can really go a long way. While it’s probably not ideal for life insurance offerings and funeral directors, it’s perfect for fresh and vibrant brands with something new to offer. Representing high potential for organic growth and enabling brands to sell their products directly to their followers, the short and engaging clips you aim to create need to be both unique and relevant to your niche.
LinkedIn is suitable for networking
Of course, not every business needs to share its products on a daily basis. Sometimes, it’s worth having an online presence to win over more clients and spread your name. That’s where professional networking opportunities like LinkedIn can come in handy, with many companies and their employees using it to generate leads, share company updates, and tell their stories.