How B2B Companies Can Use GEO to Influence Buyer Research in AI Tools
As buyer behavior continues to shift toward conversational research and AI-driven discovery, B2B companies are being pushed to rethink not only how they present information online, but how they earn visibility in the places where modern decision-makers are actually searching. For years, SEO was centered on Google’s ranking factors, keyword targeting, technical optimization, and backlinks. […]
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